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Integration or Assimilation

Posted on February 3, 2023 by Jason McNeal

The best advancement teams are an integration of role-specific professionals.  From advancement services, to development, to constituent relations, to communications, high-functioning teams recognize both the specific functional roles of each team member as well as the integration among all those roles and members. On the other hand, focusing all team members, regardless of role, on…

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10 Truths About Motivating Generosity

Posted on February 1, 2023February 1, 2023 by Jason McNeal

Generous charitable support is consistently motivated by: being invited to give by someone the giver admires; believing in or having been personally impacted by the institution’s mission; trusting in the institution’s leaders to deliver on their vision for the future; having a personal connection with the institution today; believing that making this gift will be…

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iLeadership

Posted on January 30, 2023 by Jason McNeal

When he unveiled the original iMac computer in 1998, Steve Jobs told us that the “i” in Apple products stood for “internet.” However, as the spate of new “i” products from Apple emerged, one could also define the “i” as a stand-in for “individual” as well. The iPhone, iPad, iTunes, etc., have provided individuals with…

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Amplification

Posted on January 27, 2023January 26, 2023 by Jason McNeal

In today’s social media soaked world, almost everyone is amplifying something. Whether we are liking or following or commenting or pausing to read, all of us are signaling and boosting particular themes, memes, and narratives. It wasn’t that long ago that only giant media companies had the reach and resources to amplify and promote to…

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The Diagonal Problem

Posted on January 25, 2023January 25, 2023 by Jason McNeal

Organizational charts matter.  They aren’t the final answer to the question of “how effective are we?”  But they are an important component of that answer. When we don’t communicate based on the organizational chart, we risk problems. Take, for instance, a Dean of a college engaging the Foundation CEO regularly instead of her gift officer….

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Critics

Posted on January 23, 2023January 23, 2023 by Jason McNeal

In August of 2009, Usain Bolt became the fastest human to ever cover 100 meters under their own power.  He ran the distance in 9.58 seconds, easily besting his previous record of 9.69.  It was an astonishing feat of speed, power, and coordination. He was superhuman that night. Not long after, I remember reading an…

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The 3 C’s of Fruitful Visions

Posted on January 20, 2023January 19, 2023 by Jason McNeal

We can receive major gifts without a vision.  But, we can’t raise major gifts without a vision. All institutional visions, though, are not created equal.  Some simply don’t create the kind of generous donor response that others do.  Visions need help to become compelling from a development standpoint.  Fruitful visions are built on the 3…

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Fundraising Naked

Posted on January 18, 2023January 16, 2023 by Jason McNeal

Long-distance runners are a peculiar group.  Typically, they love numbers, setting goals, and tracking progress.  In fact, in the long-distance running world, every run – even for recreational runners – is tracked by a phone, running watch, or other tracking device. The term “running naked,” emerged a number of years ago to simply mean, “run…

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The Incremental Invitation

Posted on January 16, 2023January 16, 2023 by Jason McNeal

One of the most helpful but underutilized strategies available to gift officers is the incremental invitation. An example: After making a gift of $2,500 in 2022, a donor who has been giving consistently for the last few years, is assigned to a gift officer’s portfolio.  Not knowing much about this donor – save the giving…

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5 New Ways To Get Great Abs!

Posted on January 13, 2023January 13, 2023 by Jason McNeal

There is a simple reason headlines like this are used over and over again on fitness magazine covers or fitness posts on social media, etc. They work. For a whole host of reasons, many people seek slimmer midsections so they are curious about, “5 new ways. . .”  As a result, such tried and trusty…

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