Giving is Good
In some instances, we simply hold wrong beliefs. For example, we might believe that donors are motivated to give primarily when they see a direct and defined return on their support. We know this to be wrong, because research has shown repeatedly that donors give primarily when their personal values align with the cause or…
The U.S. Stock Market can be intimidating. It can be hard to understand what it is and how it works, especially in times like these. The people who seem to know – financial talk show hosts and reporters, for example – tend to communicate in a different language. They regularly use words like, “puts,” and…
Quantum physics has taught us that we never really touch anything. What we think and feel related to touch is an illusion created in our minds to help us navigate the physical world. The seat you’re sitting on? Your rear is not really touching it. The keyboard in front of you? Your fingertips are not…
I listened as a relatively new gift officer relayed her experiences of visiting with donors during the first few months of her work. “It’s not what I expected,” she started. “People, even my corporate donors, are motivated to give because of our mission. They truly want to help. I honestly thought it would be more…
Getting someone to show they care is a much different piece of work than getting someone who already cares to show they care more. If our goal is to get more folks to show they care, we should use donor acquisition metrics to gauge our success. How many donors did we add? We should recognize…
Beyond your advancement mission statement (which should concisely describe what it is that you do as an advancement team), what is your advancement brand? As expressed as a tag line for your advancement team and program, you might come up with something like the following: “Generosity that inspires,” or, “Generosity that matters,” or, “Giving that…
The concept of momentum in fundraising is real. In advancement, we talk about “campaign momentum,” or “engagement momentum,” or even “brand momentum.” While specific definitions are not easy to nail down, momentum is felt more than it is defined. As the old saying goes, “we know it when we feel it.” Nonetheless, momentum in its…
We know from a number of studies that a primary motivating factor for giving to a particular institution is a belief in the goodness of the mission. It’s not that there aren’t other motivating factors that encourage giving, but study after study shows that “belief in mission” is a top response when donors are asked…
It is common for advancement leaders to share a list of “expectations” for Board members, Advisory Council members, and other volunteer leaders. Among a number of expectations, the list might include items like: We expect each member to be prepared for and to engage fully in meetings; and, We expect each member to make a…
A common advancement team complaint can sound like this: “It takes too long to get something approved.” Think campaign case statement and materials. Or, a magazine. Or, an e-newsletter. Or, a direct mail solicitation letter. Or, even an event invitation. When this type of concern is voiced, what normally comes next is a focus on…