A lot of people are willing to do the task.
- Make the phone calls to major donor prospects.
- Finalize the run of show for the upcoming giving day.
- Create the leadership-giving direct mail solicitation letter.
- Choose the pictures for the magazine’s next cover story.
- Edit the videos for the campaign’s website.
Far fewer are willing to do what it takes to get the desired result.
- Increase the number of visits with major donor prospects.
- Receive gifts from more first time donors during the upcoming giving day.
- Count more donors in our leadership annual giving society.
- Encourage more readers to go online to learn more about the magazine’s cover story.
- Increase the total dollars given to one of our campaign’s priorities.
Completing a task means we are willing to use a to-do list.
We stay busy this way.
Achieving a desired result means we are willing to own the outcome.
We advance our mission this way.
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