Many advancement leaders say they are striving for a “frictionless” giving experience so that more people will give.
Of course, giving has become more and more “frictionless” over time (I can remember, for example, when the only way to respond to a direct mail appeal involved a stamp, a check, and the post office!), and we’ve witnessed nothing close to a rush of more people giving charitably.
Perhaps the goal shouldn’t be to make the giving process more “frictionless” for prospective donors.
Perhaps the goal should be to make prospective donors more “connected” to your cause.
Follow and share Jason's Blog:
