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Alleviating “Ask Fright”

Posted on November 21, 2011 by Jason McNeal

We’ve all heard of stage fright – that fear that grips a performer when the lights come on and the audience is watching intently.  A favorite method of alleviating stage fright is to take the focus off of yourself as the performer.  Instead, acting coaches will encourage the performer to focus on the audience.  “Imagine…

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The Impact of Serial Tasking on Donor Engagement

Posted on November 17, 2011 by Jason McNeal

Our pressurized, over-scheduled lives seem to demand efficiency in completing multiple items on our to-do list simultaneously.  Whether it is sending an email, checking a website, and talking on the phone, it isn’t unusual to find that we are doing all of these tasks (and more) simultaneously.  Most of us have convinced ourselves that multi-tasking…

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Why a Donor-Centered Approach Is Wrong

Posted on November 13, 2011 by Jason McNeal

Over the last decade, the concept of “donor-centered” fundraising has gained traction for institutions of all sizes.  Books have been written on the topic and a Google search of the phrase turned up 364,000 results!  The idea – that all institutional activities and behaviors should be concentrated and focused in ways that best serve donors…

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Working On Vs.Working For

Posted on November 6, 2011 by Jason McNeal

Do you focus more on what you are working on or what you are working for? What we are working on could be a mailing, setting up visits, getting prepared for Board meetings, etc. On the other hand, what we are working for are the big outcomes we are aiming to achieve.  Strengthening our institutions…

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The Rise of Fe-lanthropy

Posted on October 30, 2011 by Jason McNeal

Recently, frogloop posted a story about the rise of the she-conomy.  A story that should remind us that donors are not a monolithic category of people.  Homogeneous groups, based on important variables, as well as all individuals, approach philanthropy differently.  Our role as advancement leaders is to build the knowledge and capacity of our institutions…

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How Generous Is Your Institution?

Posted on October 23, 2011 by Jason McNeal

As development professionals, our work is focused on encouraging generosity in others.  We rarely pause to assess (at least publicly) our institution’s level of generosity.  I think we miss an important point when we go about our business in this way. Think about this:  We tell our faculty/staff/doctors/etc. that the “family campaign” is important because…

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What’s Really Important in Grant Writing?

Posted on October 16, 2011 by Jason McNeal

One of my favorite bloggers, Seth Godin, had a great riff recently about getting good at the important things in our work.  Seth suggests that sometimes we “quickly jump ahead to the new thing, failing to get good enough at the important thing.”  Good point – and I would add a bit to it.  In…

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The Problem with “Donors”

Posted on October 13, 2011 by Jason McNeal

We use the terms “donors,” “funders,” and, in some instances, “giving units” (yuck!) to refer to those individuals, businesses, foundations, churches, and other organizations that provide our institutions with gift income.  Each of these terms is incomplete and, I believe, short-circuits our thinking about how we should relate to these important individuals and organizations. When…

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Solve Their Problems

Posted on October 11, 2011 by Jason McNeal

What problems do your prospects and donors have?  What concerns do they carry?  What issues are they facing?  Do you know?  Do you seek out their problems so that you can help solve them? They might not want to tell you about their problems (or they may not even know they have a problem!).  So,…

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What If Time Was Booked As A Gift

Posted on October 10, 2011 by Jason McNeal

More and more I run across thoughtful and sophisticated advancement leaders who question the value of volunteers.  I’m not talking about the volunteers who plan a charity auction or help out with a fun run.  I’m talking about volunteers who help with personal solicitations on major and planned gift prospects.  I’m talking about Campaign volunteer…

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