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The Decision-Making Process

Posted on March 27, 2024March 24, 2024 by Jason McNeal

Leaders have 3 types of decision-making approaches from which they can choose.  They can be: Leaders who allow others to make the decision. Leaders who make the decision without listening to the perspectives of others. Leaders who make the decision after listening to the perspectives of others. Let’s use the hiring of a gift officer…

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The Un-Asked Question About Campaign Readiness Studies

Posted on March 25, 2024March 24, 2024 by Jason McNeal

Our firm regularly helps institutions prepare for major, multi-year fundraising campaigns.  One of the most requested services we provide is what we call our Campaign Readiness Study. These studies are comprehensive, thorough, and typically include anywhere from 50-75 confidential interviews with the client’s most capable and engaged donors.  In addition, we review all kinds of…

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“You Should Run Your Business More Like a Nonprofit!”

Posted on March 22, 2024March 20, 2024 by Jason McNeal

It is fairly common to have smart, engaged volunteer Board members complain that our institutions should be “run more like a business!”  You may have even heard colleagues and administrative leaders at your institution sharing  similar sentiments. Perhaps that sentiment has merit. But, the reverse is also worth exploring.  What if a business was “run…

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Can I Be Better?

Posted on March 20, 2024 by Jason McNeal

In most instances, the objective answer is, “yes.” I can be better at understanding and acknowledging my biases. I can be better at listening to others. I can be better at my job from a technical standpoint. I can be better with staying consistent with productive habits and minimizing unproductive ones. I can be better….

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Becoming More Human

Posted on March 18, 2024March 16, 2024 by Jason McNeal

Like you, I sometimes wonder how A.I., and other technologies generally will impact our world, work, relationships, and lives in 25 or 50 years from now.  What will the future be like? I don’t have a crystal ball.  I’m no technology futurist like Ray Kurzweil. But I do wonder if a big, important part of…

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Work Prioritization

Posted on March 15, 2024March 13, 2024 by Jason McNeal

The challenge of personal work prioritization hinges on 3 basic questions: Should I do this or not?  In other words, will investing myself, my time, and my resources into this activity likely lead to the outcome I desire? When should I do this?  If the answer to the first question is “yes, it’s worth my…

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Loving The Idea

Posted on March 13, 2024March 13, 2024 by Jason McNeal

Loving the idea we are implementing is important. Without our enthusiasm, the donor may not stretch his giving nearly as much. Without our energy, phonathon callers won’t be nearly as productive. Without our creative initiative, the special event won’t be nearly as captivating. But we should love our ideas only up to a point.  And…

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What Are You Doing?

Posted on March 11, 2024March 10, 2024 by Jason McNeal

Humans have a habit of doing what is easier.  Doing what we like.  Doing what we enjoy.  Doing what is pleasurable or what we want in the moment. Not necessarily doing what is in our best interests. For instance, it’s in our best interests to exercise regularly and eat healthily.  That helps us stay strong…

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The Nineteen Hundreds

Posted on March 8, 2024March 3, 2024 by Jason McNeal

As teenager coming of age in the late 1980s, my music of choice was the burgeoning rap sound coming out of New York and later, California.  The soundtrack to those formative years of my life were filled with Big Daddy Kane, Eric B. & Rakim, MC Lyte, EPMD, L.L. Cool J, Run-DMC, Special Ed, 3rd…

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What’s A Campaign For?

Posted on March 6, 2024March 2, 2024 by Jason McNeal

A major, multi-year fundraising campaign’s primary purpose is not to raise more money. It’s not even to build the building.  Or grow the endowment.  Or, add the new program or equipment. A campaign’s primary purpose is to strengthen the perception among all involved with our institution that charitable giving is a robust, healthy, and needed…

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