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“What’s Going On?”

Posted on February 3, 2025February 2, 2025 by Jason McNeal

When I ask this question. . . . . . folks in some advancement shops will respond first by sharing the latest gossip or drama at their institution. . . . folks in some advancement shops will respond first by sharing information about a new system, or software, or plan they learned about from colleagues….

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Building Nests And Raising Funds

Posted on January 31, 2025January 28, 2025 by Jason McNeal

American robins typically live for about 2 years.  During their short lifespans they typically care for 4-6 broods. For each brood, they either construct a new nest or substantially renovate a previously-used nest. The process of nest building and caring for chicks usually occurs during the 5 months between March and July of each year….

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What’s The Recipe?

Posted on January 29, 2025January 27, 2025 by Jason McNeal

Some version of this question is asked by every person new to advancement work. “What are the steps to close a major gift?” “What is the process for increasing annual gifts?” “What’s the recipe?” The advancement analogy of a food recipe is a good one.  The personal meal preparer typically follows a recipe closely. The…

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Increasing Empathy

Posted on January 27, 2025 by Jason McNeal

The word, generosity, comes to us from the Latin language. . . In the middle ages, generosity was used in connection with royalty.  It was viewed as a role royalty played to care for those who were subject to them.  Royals owed being generous to their subjects (or so the thinking went). Today we talk…

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Escaping The Special Events Horizon

Posted on January 24, 2025January 20, 2025 by Jason McNeal

The physicists who study black holes tell us that nothing, including light, can escape the black hole’s “event horizon,” or that place where the edge of the black hole meets the rest of space. The gravitational pull of the black hole is so strong that all matter crossing the event horizon falls inward. The “gravitational…

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Our Role

Posted on January 22, 2025January 19, 2025 by Jason McNeal

It’s not to get people to show up, although that is part of it. It’s not to get people to engage, although that is part of it. It’s not even to get people to give, although that is part of it. Our real role is to create the conditions so that more people want to…

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It Didn’t Work!

Posted on January 20, 2025January 18, 2025 by Jason McNeal

“Our calendar year end direct mail solicitation was not as successful as we had hoped.” Was it because the message was ineffective? Or, was it because too many reviewers delayed the production process and made the piece late arriving in mailboxes? “I didn’t have as many visits this year with my assigned donors as I…

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Helpful Volunteers

Posted on January 15, 2025 by Jason McNeal

If we start with the belief that volunteers can help advance our mission in important ways, then, we need to also realize that it is likely they won’t understand how to do that effectively without our guidance. It is unwise (and will be viewed as unprofessional, btw), to invite people to volunteer and, then, also…

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Leadership is. . .

Posted on January 13, 2025 by Jason McNeal

. . . ensuring that others are included, even when it might be easier to do it ourselves. Which is one reason why leadership is far less about the title or position we hold and far more about the influence we create. Follow and share Jason’s Blog:

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Working On or With Problems

Posted on January 10, 2025January 5, 2025 by Jason McNeal

An alternative take on Seth Godin’s recent post on problems and situations.   It’s easy to work on problems. Especially if they appear without warning and seem urgent.  We stop and look for solutions.  We put out fires immediately. It’s much more helpful, though, to have the discipline to ask whether an emergent problem is…

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