If a generous, consistent donor stopped giving to you today, what would they miss?
The joy?
The meaning and impact?
The community of being part of a cause with others?
The sense of being a good, generous person?
The interactions with your institution’s leaders?
The interactions with those your institution serves?
Something else. . . or, nothing?
If you struggle to identify something important your donors would miss if they stopped giving, you might want to re-think your donor stewardship efforts.
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