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Going Quant While Staying Quaint

Posted on December 21, 2009December 20, 2009 by Jason McNeal

I have written and presented on the use of quantifiable performance measurements in the development profession for a number of years.   Having a thoughtfully-crafted set of quantifiable performance measurements is a simple, straightforward, and powerful way to encourage, assess, and reward effectiveness.  In general, most development professionals who care about their craft want to…

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Don’t Get Things Done in 2010

Posted on December 18, 2009December 17, 2009 by Jason McNeal

Marketing guru Seth Godin’s new free e-book, “What Matters Now” includes 70 different authors’ ideas on what we should be thinking about in 2010.  In the book Gina Trapani suggests that “getting things done isn’t the same as making things happen.”  I read this and thought of our work as development professionals and leaders. Too often…

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Tiger Should Remind Us

Posted on December 16, 2009December 17, 2009 by Jason McNeal

Tiger Woods has had rough few weeks.  His situation should remind all leaders of a few principles.  These are: Your “work” can not be separated from your “personal life” – No matter how good you are in your professional life, your private conduct will impact your success. By definition, being a leader means that others…

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The Problem with “Sacrificial Giving”

Posted on December 14, 2009December 14, 2009 by Jason McNeal

“We need more donors who are willing to give sacrificially!”  This was a statement recently made to me by the CEO of a national non-profit.  I paused for a moment to think about how I might best respond.  “What would more sacrificial gifts do for your organization?” I asked. He couldn’t provide a good answer….

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The Effective Leader Next Door

Posted on December 11, 2009December 10, 2009 by Jason McNeal

In their insightful book, The Millionaire Next Door, authors Stanley and Danko paint a picture of the “typical” millionaire – they live in older middle-class neighborhoods, drive late model vehicles, dress nicely but don’t follow trends, and embrace lifestyle frugality at every turn.  In other words, these folks don’t necessarily stand out from the crowd…

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The Gift Isosceles Trapezoid

Posted on December 9, 2009December 8, 2009 by Jason McNeal

The standard gift pyramid looks something like this: However, when development leaders sort through their database they often find their gift “pyramid” looking more like an “hourglass”: As this graphic suggests, many major gift pipelines are not as robust at the middle gift levels. Why is this the case? Two reasons: First, the annual fund…

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The Sample of 1

Posted on December 7, 2009December 6, 2009 by Jason McNeal

Making development strategy decisions based on a sample of 1 is not always a bad idea.  For instance, if you are developing strategies for  major gift prospects and you have a good sense based on past interactions that a local bank executive will respond favorably to an ask for both scholarships and capital dollars, then…

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The 3-Rung Ladder

Posted on December 4, 2009December 3, 2009 by Jason McNeal

I see the following all the time:  Leaders have two clear pictures in their minds. The first picture depicts the position of the organization/division/ department/etc. as it currently stands. Most leaders know how well they are doing compared to annual goals and budget.  This is the day-t0-day, ‘on the ground’ picture which shows today’s reality….

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Creating Your Philanthropic Brand Identity

Posted on December 2, 2009December 1, 2009 by Jason McNeal

Brand identity, or how you would like others to view your brand, is a key component of creating a successful enterprise.  For those of us in the educational, healthcare, and non-profit sectors, we should regularly be asking ourselves, “How do we want constituents to describe our organization?” However, when we ask such a broad question,…

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Good Money After Good

Posted on November 30, 2009November 29, 2009 by Jason McNeal

The news lately has been filled with stories of huge investments.  A few weeks ago we learned that Warren Buffett invested $26 billion to buy Burlington Northern Sante Fe railroad. And then last week the parents of Amazon.com founder, Jeff Bezos, announced a $10 million gift to the Fred Hutchison Cancer Research Center in Seattle….

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