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Category: Admissions

2 Types of Meetings

Posted on May 31, 2023May 31, 2023 by Jason McNeal

Collaborative Meetings.  These meetings are designed to brainstorm together, to collectively create, to “bounce ideas off of each other.”  The purpose of these meetings is to involve others in the idea formation process. Responsive Meetings.  These meetings are designed to react to a proposal, to refine an idea, to improve a plan.  The purpose of…

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The 3 Most Critical Steps To Create Lasting Change

Posted on May 26, 2023April 4, 2023 by Jason McNeal

If your goal is to make your advancement program more effective. If your goal is to make your program more professional. If your goal is to raise significantly more money than you’ve done previously. If your goal is to engage your volunteers in activities they’ve never done before. If your goal is to create any…

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Things Good Leaders Say

Posted on October 21, 2022October 21, 2022 by Jason McNeal

Not long ago I had the good experience of listening to Adam Weinberg, president of Denison University address parents and families of current students.  He delivered prepared remarks for about 15 minutes (no powerpoint) and he spent another 45 minutes addressing questions from the audience. Here are 3 things president Weinberg said that struck me:…

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3 Leadership Statements That Build Team Trust

Posted on September 7, 2022September 7, 2022 by Jason McNeal

One version of leadership posits the leader as a know-it-all.  This is the supremely confident individual who has most all the answers and always knows a direction for future growth.  The strongman (or woman) model. However, under this form of leadership, team trust is rarely optimized, which means that team effectiveness is rarely optimized.  In…

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5 Lessons Dogs Teach Us About Fundraising

Posted on August 26, 2022August 25, 2022 by Jason McNeal

Pay more attention to others, less to yourself.  Dogs don’t care about what they are doing.  They care about what you are doing.  And that makes us feel good. Don’t let a “no” derail your efforts.  Sure, your dog might pout or cower if told “no” forcefully.  But dogs don’t stay in that negative emotional…

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Where, Who, and How

Posted on August 19, 2022August 18, 2022 by Jason McNeal

“What makes us distinctive or different or unique as compared with other institutions like us?” This is a question that Board members, administrative leaders, advancement folk, and others ask regularly and with some measure of irritation. The regularity of asking this question stems from the fact that our answer is fundamentally important to our marketing,…

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Distracting Ourselves

Posted on August 17, 2022 by Jason McNeal

If a menacing alien lifeform wanted to take over our world by systematically distracting us, I’m relatively certain they could not hatch a more effective plan than to introduce email into our lives. They would sell us on the ease, cost-efficiency, and instantaneous nature of the communication. And, used to only phones, snail mail, and…

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Comparisons

Posted on August 5, 2022July 31, 2022 by Jason McNeal

One institution has a president who is deeply embedded in the advancement process, enjoys engaging with donors, and is good at this work.  Another institution has a president who doesn’t enjoy advancement nearly as much and, instead, prefers spending time leading other institutional issues rather than being with donors. One 150-year, 4-year institution has a…

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Asking Questions

Posted on June 29, 2022June 26, 2022 by Jason McNeal

If your aim is to be a high-quality, effective leader, ask your questions early.  Be genuinely curious.  Gather information.  Listen to understand perspectives and positions.  Empathize with different experiences.  Learn what you don’t know. And then, use what you’ve learned from others and their realities to offer solutions. Waiting until after a solution is offered…

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Asking Your Way To Becoming Distinctive

Posted on April 4, 2022April 4, 2022 by Jason McNeal

Our daughter is in the final stages of her college search and selection process. She has participated in virtual events, on campus events, Zoom calls, email exchanges, and other communications with a number of colleges and universities. As she is narrowing her list, our family is now visiting a few of these wonderful institutions for…

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