“What makes us distinctive or different or unique as compared with other institutions like us?” This is a question that Board members, administrative leaders, advancement folk, and others ask regularly and with some measure of irritation. The regularity of asking this question stems from the fact that our answer is fundamentally important to our marketing,…
Category: Admissions
Distracting Ourselves
If a menacing alien lifeform wanted to take over our world by systematically distracting us, I’m relatively certain they could not hatch a more effective plan than to introduce email into our lives. They would sell us on the ease, cost-efficiency, and instantaneous nature of the communication. And, used to only phones, snail mail, and…
Comparisons
One institution has a president who is deeply embedded in the advancement process, enjoys engaging with donors, and is good at this work. Another institution has a president who doesn’t enjoy advancement nearly as much and, instead, prefers spending time leading other institutional issues rather than being with donors. One 150-year, 4-year institution has a…
Asking Questions
If your aim is to be a high-quality, effective leader, ask your questions early. Be genuinely curious. Gather information. Listen to understand perspectives and positions. Empathize with different experiences. Learn what you don’t know. And then, use what you’ve learned from others and their realities to offer solutions. Waiting until after a solution is offered…
Asking Your Way To Becoming Distinctive
Our daughter is in the final stages of her college search and selection process. She has participated in virtual events, on campus events, Zoom calls, email exchanges, and other communications with a number of colleges and universities. As she is narrowing her list, our family is now visiting a few of these wonderful institutions for…
Why college tours are still important
Ahh, yes, the ole College tour remains alive and well. Even in a horrible economic downturn, that elusive but all-important variable, college “fit,” still encourages families to spend money and time to travel and tour prospective college campuses. People still want and need to feel welcomed, to be part of a community, and to touch…