Author: Jason McNeal

Fifty years from now, someone may write a history of your institution and it likely will include observations about today’s advancement program successes. For instance, the history might note that, during this period, your year-over-year total giving increased significantly. It might report on the fact that your comprehensive campaign went over goal by some significant…

Making it easier for donors to give is a fantastic technical success story. In the span of 25 years we have gone from a process that has taken days (even weeks) by giving through snail mail (with actual reply envelopes, paper checks, and live stamps), to almost instantaneous one-click, electronic giving on mobile devices. There…

Recently, I provided a keynote address to a gathering of high school presidents.  During our time together, we discussed faculty and staff giving at their high schools and multiple presidents said, “We had tremendous pushback during our faculty and staff annual giving campaign, so we don’t do that anymore.” “What was the primary objection from…

In a world where you are told to “build your brand,” commit yourself to a cause instead. In a world where people are constantly busy, be productive instead. In a world where posing is applauded, work when no one is watching instead. In a world where spectacle is celebrated, create meaning instead. In a world…