Loving the idea we are implementing is important.
Without our enthusiasm, the donor may not stretch his giving nearly as much.
Without our energy, phonathon callers won’t be nearly as productive.
Without our creative initiative, the special event won’t be nearly as captivating.
But we should love our ideas only up to a point. And that point is the moment we realize the idea didn’t produce the results we wanted.
If we receive feedback or data that shows our idea was not as successful as we were hoping, it’s important to fall out of love with it. It’s important to let the idea go.
Loving the idea is important.
But loving successful results is critical.
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