Giving is Good
Humans collect things. We collect things of value (gold coins, vintage automobiles, rare art and books, etc.), and things that have little value (remember “pet rocks” and beanie babies?). If you’ve ever had the solemn job of cleaning out a loved one’s home after a death, you are reminded, again, that we collect things. It’s…
Many of the subscribers to my blog have attended Academic Impressions conferences. I know this because I’ve met many of you through AI events! For those unfamiliar, Academic Impressions is a professional development content company focused on higher education professionals. But, even if you serve another type of non-profit, they offer outstanding conference and webcast content…
In the social sciences, a microexpression is defined as “a brief, involuntary facial expression” shown when one is trying to conceal or repress an emotion. Microexpressions occur within 1/25th of a second and most people report not being able to identify microexpressions in themselves or others. Simply put, microexpressions are those expressions that verify our true…
Below is a recreation of a honest-to-goodness telephone call I had with an alum donor – we’ll call him Mr. Smith – some years ago: Mr. Smith: Hi Jason, I’d like to establish a named endowment. Me: Great! Tell me a bit about what you’re thinking. Mr. Smith: I’d like it to go to scholarships…
Why do donors make major gifts to organization X and not organization Z? If our organization isn’t receiving as many major gifts as we would like, we may tend to believe it is because other organizations are bigger, have larger budgets, have more contacts, are more well-known, or are just plain lucky. The truth, though,…
How do you create the most effective messages to acquire donors? Whether it is direct mail, an e-blast, or phonathon script, how do you construct the key phrases designed to encourage your prospects to become donors? From my experience, many organizations use the “WUTLY” approach (We Used This Last Year). They tweak a phrase here…
Over the years I’ve collected some less-than-inspiring statements and sayings from a variety of leaders and organizations. In most instances, all of the folks and organizations were well intentioned. But, in each instance they used phrases – either verbally or in correspondence – which turned off donors. Below are some of those phrases, along with…
Assumptions are funny. Many times we don’t even know we have them and yet they provide us with fundamental models on how we view and respond to the world. Watch this quick video link of Derek Sivers from the TED Conference: What are the assumptions that your organization holds about its donors? Here are…
Daniel Pink, in his new book, “Drive: The Surprising Truth About What Motivates Us,” suggests that motivating people with the stick and carrot approach (i.e., you reach the goal and you’ll get a bonus, for instance), is an approach which actually squelches creativity and results in less productivity for many 21st Century work environments. Instead,…
I’m pretty sure there are more than, “two kinds of people in the world,” as the old saying goes. However, a lot of folk in development and leadership positions in non-profits can be divided up into two groups: the do-ers and the be-ers. “Do-ers” are those individual who achieve results. They want to do something….