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The Celebrity, The Artist, And The Development Professional

Posted on December 26, 2011 by Jason McNeal

In our world today, there are many who chase after acknowledgment without a proficiency in any art form.  Their goal is not to develop a craft, aptitude, or skill.  They simply want to be famous.  And, because a proficiency in an art is absent, others wonder aloud as to how these folk achieve any level…

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Overcoming Your Hurdles

Posted on December 18, 2011 by Jason McNeal

What are the hurdles you are facing in your work life today?  What are the problems keeping you from reaching your Far Edge of Promise?  Go ahead, list them. Not enough budget?  Not the right people on the team?  Not enough people on the team? Too much bureaucracy?   A micro-managing boss?  Support staff that doesn’t…

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Developing A Social Media ‘Point Of View’

Posted on December 13, 2011 by Jason McNeal

Every institution that my firm, Gonser Gerber, works with has the same question when it comes to social media: How can facebook, Twitter, Google+, and other social media help us raise more money? Truth is, we are spending more time with our social networks – keeping content fresh, moderating discussions, etc. – and the energy…

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Getting What You Want By Giving What They Want

Posted on December 11, 2011 by Jason McNeal

So our good friends at The National Marriage Project at the University of Virginia have released the findings from their latest national survey of marital happiness. They surveyed 1,400 married couples and found that the level of generosity – or the amount of give and take that goes on in the relationship – is a…

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What Is Important To Your Donors?

Posted on December 4, 2011 by Jason McNeal

There is a story of an art collector who had amassed a sizeable and valuable collection of art masterpieces – paintings, sculptures, and other art pieces.  He had grown up without the privilege of formal education beyond high school and had worked to establish and build a successful business.  By the time he was 55…

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Giving Thanks and “Black-Eye Friday”

Posted on November 27, 2011 by Jason McNeal

Thanksgiving is a wonderful holiday in theory.  A day in which we pause collectively to reflect, commune, and return thanks for all the many blessings each of can count.  For most people in North America, of course, we have much for which to be thankful.   So, in theory, it’s an important holiday. Of course,…

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Alleviating “Ask Fright”

Posted on November 21, 2011 by Jason McNeal

We’ve all heard of stage fright – that fear that grips a performer when the lights come on and the audience is watching intently.  A favorite method of alleviating stage fright is to take the focus off of yourself as the performer.  Instead, acting coaches will encourage the performer to focus on the audience.  “Imagine…

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The Impact of Serial Tasking on Donor Engagement

Posted on November 17, 2011 by Jason McNeal

Our pressurized, over-scheduled lives seem to demand efficiency in completing multiple items on our to-do list simultaneously.  Whether it is sending an email, checking a website, and talking on the phone, it isn’t unusual to find that we are doing all of these tasks (and more) simultaneously.  Most of us have convinced ourselves that multi-tasking…

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Why a Donor-Centered Approach Is Wrong

Posted on November 13, 2011 by Jason McNeal

Over the last decade, the concept of “donor-centered” fundraising has gained traction for institutions of all sizes.  Books have been written on the topic and a Google search of the phrase turned up 364,000 results!  The idea – that all institutional activities and behaviors should be concentrated and focused in ways that best serve donors…

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Working On Vs.Working For

Posted on November 6, 2011 by Jason McNeal

Do you focus more on what you are working on or what you are working for? What we are working on could be a mailing, setting up visits, getting prepared for Board meetings, etc. On the other hand, what we are working for are the big outcomes we are aiming to achieve.  Strengthening our institutions…

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