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Helpful Volunteers

Posted on January 15, 2025 by Jason McNeal

If we start with the belief that volunteers can help advance our mission in important ways, then, we need to also realize that it is likely they won’t understand how to do that effectively without our guidance. It is unwise (and will be viewed as unprofessional, btw), to invite people to volunteer and, then, also…

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Leadership is. . .

Posted on January 13, 2025 by Jason McNeal

. . . ensuring that others are included, even when it might be easier to do it ourselves. Which is one reason why leadership is far less about the title or position we hold and far more about the influence we create. Follow and share Jason’s Blog:

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Working On or With Problems

Posted on January 10, 2025January 5, 2025 by Jason McNeal

An alternative take on Seth Godin’s recent post on problems and situations.   It’s easy to work on problems. Especially if they appear without warning and seem urgent.  We stop and look for solutions.  We put out fires immediately. It’s much more helpful, though, to have the discipline to ask whether an emergent problem is…

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Life Hacks

Posted on January 8, 2025January 3, 2025 by Jason McNeal

You may complete the task faster.  The shortcut actually might get you there quicker. But there is a reason for the “longcut.” For many important life outcomes, seeking a hack, bypass, or a quicker workaround is wasting time and potentially derailing our progress. Eating better. Getting physically fit. Feeling better emotionally. Saving for retirement. Building…

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Noise

Posted on January 6, 2025December 30, 2024 by Jason McNeal

Marketing colleagues talk regularly about breaking through the significant noise on social media, legacy channels, like direct mail, and even in face-to-face meetings. How can we capture attention?  How can we keep attention?  How can we motivate helpful action in others? Important to keep in mind, though, that some of the loudest, most disruptive noise…

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Everything is Temporary

Posted on January 3, 2025December 10, 2024 by Jason McNeal

That’s not bad news. In fact, it’s a huge, unspoken part of why humans can logically maintain hope for the future. We have the capacity to play a part in changing things – even important things – like a troubled relationship with a donor, a negative institutional culture, or low total giving numbers. All because…

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A Resolution for Generosity

Posted on January 1, 2025December 10, 2024 by Jason McNeal

Good morning and welcome to 2025! I hope the last evening of 2024 was an enjoyable one for you, your family, and friends. As many people establish resolutions for the New Year, I thought I’d share mine. I’m calling this “A Resolution for Generosity.”  I hope I can keep it. In a world full of…

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“Top Down” or “Inside Out”?

Posted on December 30, 2024December 12, 2024 by Jason McNeal

In any campaign or significant fundraising initiative, there is wisdom in practicing the maxim of engaging your potential donor segments in a “top down, inside out” order. This phrase, of course, refers to inviting both your highest financial capacity donors (i.e, the “top” in “top down”), and those donors closest to your institution (i.e., the…

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The Data We Share

Posted on December 27, 2024December 15, 2024 by Jason McNeal

How many data points would it take to prove to your CEO, your board, your major donors – anyone, for that matter – that your fundraising program is healthy and growing? If you think it would take at least 5 data points and probably 10 or more, you might not be using data as effectively…

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The Spiritual Roots of Giving

Posted on December 24, 2024December 13, 2024 by Jason McNeal

Giving, I believe, is a spiritual act. I believe this, in part, because every major world religion points its adherents toward being generous to others: Judaism:  Tzedakah is a Hebrew word that means “righteousness,” or “fairness.”  In the Jewish faith tradition, tzedakah is operationalized as a obligation to help others and make the world more…

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