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Every Donor Is An Exception

Posted on January 8, 2018 by Jason McNeal

Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.”  By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group.  Each of these identified…

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5 Researched Reasons To Be Grateful For Your Work In Advancement

Posted on January 4, 2018December 27, 2017 by Jason McNeal

In a world seemingly plagued by insecurity, brittleness, volatility, anger, negativity, and senselessness, being involved as a professional in the arena of gift-giving and philanthropy is something for which you should be grateful.  Each day you work in advancement, you are affirming the remarkable goodness of humanity through generosity.  Consider what we know from research:…

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On Meaning in the New Year

Posted on January 2, 2018December 26, 2017 by Jason McNeal

  I invite you to begin your New Year by watching this short “ted talk,” which was actually a presentation by Viktor Frankl, the 20th Century Austrian psychologist and more importantly, Holocaust survivor.   He reminds us all that we have a responsibility to lift up, to inspire, and to encourage others. Regardless of your circumstances,…

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The Law of Supply and Demand – For Development Programs

Posted on December 28, 2017December 26, 2017 by Jason McNeal

We all recognize the “law of supply and demand,” as a basic economic construct in free markets which states that ultimately, the price of a good or service will be determined by the supply of and customer demand for that good or service.  But I believe there is a development program version of “the law…

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A Perspective on Purpose

Posted on December 26, 2017December 26, 2017 by Jason McNeal

It is well known that, given the choice, younger people will opt to meet new people and participate in new experiences as opposed to spending time with a sibling or other family members.  Conversely, older folks tend to prefer spending time with those closest to them – family, long-held friends, etc. – as opposed to…

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The New Tax Bill and Charitable Giving: Another Take

Posted on December 20, 2017December 21, 2017 by Jason McNeal

This week the U.S. House of Representatives and the Senate passed the much-discussed tax cut and reform bill, which focuses, primarily, on reducing corporate tax rates and re-organizing the individual tax code. In the charitable giving sector, non-profit leaders have expressed concerns that the greatly-increased standard tax deduction levels included in the bill – from…

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Best Practices or Best Thinking?

Posted on November 1, 2017 by Jason McNeal

As an advancement professional, you see the hackneyed phrase, “best practices” a ton.  Professional development opportunities tout the teaching of “best practices” for this advancement function or that one.  Members of your team may spend time benchmarking other shops to identify, “best practices.”  Perhaps even you have sought or are seeking the silver-bulleted “best practices”…

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The Believability Factor in Campaigns

Posted on October 18, 2017 by Jason McNeal

What makes a campaign successful? “It depends,” is a well-established, go-to answer for consultants, but that doesn’t mean it is an altogether unhelpful response.  From leadership, to donor engagement, to giving history at the institution, successful campaigns do, in fact, “depend,” on numerous important variables. One variable, though not often discussed, is exceptionally predictive of…

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Causes vs. Symptoms

Posted on October 17, 2017 by Jason McNeal

I’ve been running now for about 10 years (actually, I jog, but that sounds 1980ish).  Over those years, I’ve only experienced two injuries that were painful enough to sideline me this activity that I’ve grown to love.  One of those injuries occurred about 8 years ago.  It was a sharp pain on the outer side…

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3 Ways Social Technologies Are Failing Development Efforts

Posted on October 11, 2017 by Jason McNeal

I’ll start this post by professing that I am neither a technological luddite nor hypocrite.  I value and gladly utilize technology – in all its forms.  Heck, I’m communicating with you via a distributed, social technology that makes our large world wonderfully and magically small.  Technologies, especially social technologies, such as social media, wikis, blogs,…

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