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Brainstorming Doesn’t Work (And How To Fix It)

Posted on August 5, 2024July 20, 2024 by Jason McNeal

“Let’s get the team together and spend some time brainstorming new initiatives for the coming year.” This type of statement and planning is done ubiquitously in our work.  Advancement professionals brainstorm a lot. But, it turns out, the concept of getting groups of people together to creatively come up with new ideas – i.e., “brainstorming”…

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‘How’ Is The Call To Action?

Posted on August 2, 2024July 20, 2024 by Jason McNeal

If our goal is for more donors to increase their support for our cause, we have to start by asking how will we invite them to give. If our goal is to have 100 people show up at our event, we have to start by asking how will we invite them to attend. If our…

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The Recipient of the Gift

Posted on July 31, 2024July 21, 2024 by Jason McNeal

When a donor makes a gift to support our mission, we think we are receiving it. Or, we think our students, or our patients, or our programs, or our participants, are receiving the gift. We aren’t and they aren’t.  Not really. The real recipient of the gift is the donor who gave. As human beings…

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Separate, Secondary, and Supportive

Posted on July 29, 2024July 25, 2024 by Jason McNeal

With shrinking budget appropriations, challenging student demographics, and rising expenses, today’s public higher education institutions are looking to their foundations for more resources. As institutionally-related foundations seek to provide these resources, foundation board members should make certain that they are addressing 3 important questions: Separate.  Is our foundation-institution relationship appropriately separate? Secondary.  Does our board…

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Influence And What We Care About

Posted on July 26, 2024July 25, 2024 by Jason McNeal

Do you care about the mission of your institution?  Care enough to work beyond the end of the day without even noticing? Do you care about bettering yourself professionally?  Care enough to read a book (or follow a blog!) about our advancement work? Do you care about the quality of your work product?  Care enough…

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Old Relationships

Posted on July 24, 2024July 23, 2024 by Jason McNeal

Some years ago on Facebook, I friended my favorite history professor from college. She was kind enough to accept and even though I’m pretty certain she did not recall me from 30+ years ago, she traded some messages with me back and forth. During one of our first exchanges I called her the only name…

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Is Your Planning Strategic?

Posted on July 22, 2024 by Jason McNeal

All effective advancement work, from fundraising and constituent engagement, to communications and back-of-house data systems, begins with an institution-wide, mission-centered strategic plan. Donors don’t give to your institution as much as they give through your institution because of your mission and your future plans to make a meaningful difference in the world. To create a…

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What Do We Assume?

Posted on July 19, 2024 by Jason McNeal

It is not uncommon for someone new to the advancement field to hold strong assumptions about fundraising, giving, and the human spirit of generosity, that are at odds with the true state of reality. For example, if you ask people who do not have a history of working directly with donors a question like, “what…

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Values and Facts

Posted on July 15, 2024 by Jason McNeal

Love is more productive than hate. Empathy is more unifying than self-centeredness. Generosity is more freeing than stinginess. Kindness is more healthy than indifference. Justice is more efficient than bias. These are values that we should lean into regardless of the circumstances or facts. Facts change.  Every day we learn more about our world, our…

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Bylaws

Posted on July 12, 2024 by Jason McNeal

Bylaws can be helpful when significant change is afoot within an organization.  Or, when a significant problem arises.  So, they are needed.  They can help guide organizational decision-making. But bylaws can also become the point of the organization – which is almost never good. The point of your organization is your mission and advancing that…

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