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What Can I Assume?

Posted on September 15, 2025 by Jason McNeal

Making assumptions can get a bad rap. When we assume the worst, we run the risk of the outcome being self-fulfilled. And when we assume too much, we sometimes overlook the fundamentals, the easy, or the obvious. But making assumptions can be helpful, too. For example, when trying to establish a first-time visit with a…

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Is It Worth To-Doing?

Posted on September 12, 2025 by Jason McNeal

Take a look at your work-related to-do list for today. Rate each item with a 1, 2, or 3.  A rating of”1″ means the item has a direct connection to your annual goals.  When you complete these items, you are positively impacting the achievement of your annual goals. A rating of “2” means the item…

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Advancement and Philanthropy

Posted on September 10, 2025 by Jason McNeal

As nonprofit leader, its important to keep in mind that advancement is not the same as philanthropy. We can get so focused on raising charitable gifts that we forget the real outcome we seek – namely, to advance the mission of our organization. Engaged volunteers help advance our mission. Aligned sponsors help advance our mission….

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Assumptions

Posted on September 8, 2025 by Jason McNeal

I believe our work is to get money from people. Versus, I believe our work is to invite and encourage people to experience the goodness of giving. I believe most people will only do what is in their interests. Versus, I believe most people want to help others. I believe wealthy people are selfish and…

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Effort vs. Consistency

Posted on September 5, 2025September 5, 2025 by Jason McNeal

It’s easy to be fooled into believing that effort is the most important variable to our success.  If we simply work harder/smarter/more strategically, we will be more successful.  The messages are all around us. “There is no substitute for hard work.” “You need to give 110% effort!” “No pain, no gain.” Because of this cultural…

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Talking With Courage

Posted on September 3, 2025 by Jason McNeal

When we think of “being courageous,” we tend to think of the social expressions of courage.  From small acts to big, we think being courageous is something that happens in the context of other people. The courage to present to an audience.  The courage to jump in an help during a catastrophe.  The courage to…

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Whose Needs Are We Serving?

Posted on September 1, 2025 by Jason McNeal

When we decide to hold our annual donor stewardship event on a day that makes travel inconvenient for a significant portion of our donor base, whose needs are we serving? When we arrive late for a standing prospect management meeting and keep the other gift officers and team members waiting, whose needs are we serving?…

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Options

Posted on August 29, 2025August 27, 2025 by Jason McNeal

We could conduct our outreach to prospective donors via email or phone. We could invite our alumni via direct mail or social media. We could distribute our impact report digitally or hard copy. One option is not necessarily more or less effective than another.  In some circumstances, outreaching via email may the wiser than using…

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What’s New?

Posted on August 27, 2025 by Jason McNeal

“What’s happening?” “What’s the latest?” “What’s going on?” “What’s new?” These are the questions, either verbalized or acted upon, that drive a good bit of human interaction and behavior.  We greet people with various forms of these questions and, because of that, we act – at least partly – based on the responses. The reality,…

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“I’m Glad To Be Here”

Posted on August 25, 2025August 25, 2025 by Jason McNeal

The biggest hurdle newer gift officers face is not how to effectively outreach to assigned donors or prospective donors.  We have proven strategies and outreach approaches that increase the likelihood that gift officers can get their foot in the door. Instead, the biggest hurdle for most newer gift officers is their mental approach to first…

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