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Increasing Empathy

Posted on January 27, 2025 by Jason McNeal

The word, generosity, comes to us from the Latin language. . . In the middle ages, generosity was used in connection with royalty.  It was viewed as a role royalty played to care for those who were subject to them.  Royals owed being generous to their subjects (or so the thinking went). Today we talk…

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Escaping The Special Events Horizon

Posted on January 24, 2025January 20, 2025 by Jason McNeal

The physicists who study black holes tell us that nothing, including light, can escape the black hole’s “event horizon,” or that place where the edge of the black hole meets the rest of space. The gravitational pull of the black hole is so strong that all matter crossing the event horizon falls inward. The “gravitational…

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Our Role

Posted on January 22, 2025January 19, 2025 by Jason McNeal

It’s not to get people to show up, although that is part of it. It’s not to get people to engage, although that is part of it. It’s not even to get people to give, although that is part of it. Our real role is to create the conditions so that more people want to…

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It Didn’t Work!

Posted on January 20, 2025January 18, 2025 by Jason McNeal

“Our calendar year end direct mail solicitation was not as successful as we had hoped.” Was it because the message was ineffective? Or, was it because too many reviewers delayed the production process and made the piece late arriving in mailboxes? “I didn’t have as many visits this year with my assigned donors as I…

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Helpful Volunteers

Posted on January 15, 2025 by Jason McNeal

If we start with the belief that volunteers can help advance our mission in important ways, then, we need to also realize that it is likely they won’t understand how to do that effectively without our guidance. It is unwise (and will be viewed as unprofessional, btw), to invite people to volunteer and, then, also…

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Leadership is. . .

Posted on January 13, 2025 by Jason McNeal

. . . ensuring that others are included, even when it might be easier to do it ourselves. Which is one reason why leadership is far less about the title or position we hold and far more about the influence we create. Follow and share Jason’s Blog:

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Working On or With Problems

Posted on January 10, 2025January 5, 2025 by Jason McNeal

An alternative take on Seth Godin’s recent post on problems and situations.   It’s easy to work on problems. Especially if they appear without warning and seem urgent.  We stop and look for solutions.  We put out fires immediately. It’s much more helpful, though, to have the discipline to ask whether an emergent problem is…

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Life Hacks

Posted on January 8, 2025January 3, 2025 by Jason McNeal

You may complete the task faster.  The shortcut actually might get you there quicker. But there is a reason for the “longcut.” For many important life outcomes, seeking a hack, bypass, or a quicker workaround is wasting time and potentially derailing our progress. Eating better. Getting physically fit. Feeling better emotionally. Saving for retirement. Building…

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Noise

Posted on January 6, 2025December 30, 2024 by Jason McNeal

Marketing colleagues talk regularly about breaking through the significant noise on social media, legacy channels, like direct mail, and even in face-to-face meetings. How can we capture attention?  How can we keep attention?  How can we motivate helpful action in others? Important to keep in mind, though, that some of the loudest, most disruptive noise…

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Everything is Temporary

Posted on January 3, 2025December 10, 2024 by Jason McNeal

That’s not bad news. In fact, it’s a huge, unspoken part of why humans can logically maintain hope for the future. We have the capacity to play a part in changing things – even important things – like a troubled relationship with a donor, a negative institutional culture, or low total giving numbers. All because…

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