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Category: Nonprofit

Which Goal Leads To The Best Outcome?

Posted on July 14, 2023 by Jason McNeal

A donor has been making generous annual gifts consistently for years.  Then, 3 years ago, the giving abruptly stops.  No one on the team has a clear understanding why this donor stopped giving. You decide to reach out to this donor and see if you can set up a visit.  The donor agrees. What would…

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How To Decide

Posted on July 12, 2023 by Jason McNeal

The most important part of leadership is deciding. Deciding which direction to go.  Deciding which choice to make.  Deciding what project not to put resources behind.  Deciding what idea not to pursue. But making decisions isn’t the most difficult part of deciding.  Each of us make decisions every day.  We have preferences.  We have interests. …

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Marketing Your Annual Fund

Posted on July 10, 2023April 9, 2023 by Jason McNeal

Development leaders often make the case that donors aren’t eager to give to the annual fund because its not compelling to support “keeping the lights on.” But, donors aren’t ceasing their giving to your annual fund because they want to, “give to something specific” instead.  Or, because your annual fund, “is a black hole.”  Or,…

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Diffusion of Responsibility and Inviting a Gift

Posted on July 7, 2023April 27, 2023 by Jason McNeal

In the sociopsychology world, the concept of diffusion of responsibility is well studied and researched.  Basically, diffusion of responsibility suggests that when individuals are confronted with an emergency, they are less likely to help when there are more people around.  This diminution of helping behavior occurs because each of us believes others in the group…

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A Fresh Approach to Board Engagement

Posted on July 5, 2023July 4, 2023 by Jason McNeal

Board member engagement can be a tricky business. While we want (and need) the engagement of Board members in some ways (think opening the door to a generous friend), we don’t need (or want) their engagement in other ways (think telling you who to hire). We know, though, that appropriate Board engagement is healthy and…

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Wanting More

Posted on July 3, 2023April 7, 2023 by Jason McNeal

Most of us want more of something. More dollars raised.  More donors.  More attendees at our signature event.  More effectiveness.  More communication.  More quiet time.  More peace.  More time to think.  More. . . something. Wanting more is natural for humans.  It’s in our DNA.  And, for teams of humans with an identified purpose, wanting…

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Setting The Table

Posted on June 28, 2023April 5, 2023 by Jason McNeal

Most institutions understand the concept of marketing – offer an attractive opportunity along with an easy way for people to respond. We market programs, special events, activities, athletics, ticket sales, annual giving opportunities, naming opportunities, planned giving, etc. But what comes before marketing – public relations – is at least as important as the marketing…

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Practicing Gratia

Posted on June 26, 2023April 27, 2023 by Jason McNeal

What is the purpose of giving? If I were to answer that question by analyzing the appeals for charitable gifts from a variety of nonprofits, I’d come up with a clear answer: The purpose of giving is to meet the important and various needs of others. Students need a robust education.  Communities need the best…

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Donor Stewardship And Donor Engagement

Posted on June 19, 2023 by Jason McNeal

The practice of donor stewardship usually includes a variety of steps or phases that aim to move the donor from their most recent gift to a next gift sometime in the future.  Steps like the ones below are commonplace: Formal and timely gift acknowledgement and receipting; Personalized gratitude and thanking the donor for the gift;…

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A Higher Education ‘Feel Good’ Story With a Moral

Posted on June 16, 2023 by Jason McNeal

Recently, I read a news story about a woman who posted on social media about potentially missing out on a substantial scholarship offer from Maryville College in Tennessee. If you have yet to read the story, the basics are that student was going to need significant financial assistance to go the traditional 4-year college route. …

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