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Category: Fundraising

Building A Culture of Philanthropy

Posted on March 3, 2015 by Jason McNeal

When advancement leaders claim a desire for a stronger “culture of philanthropy,” what is typically meant is that they want a stronger “culture of giving.”  They want more people to be more generous.  From the Board, to advisory groups, to primary constituency groups, the idea is that more donors and more dollars are the best…

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Ask Fever

Posted on February 26, 2015 by Jason McNeal

In the U.S. space industry the term “go fever,” refers to project teams making rushed decisions while “overlooking potential problems or mistakes.”  The reasons that “go fever” can grip a team can range from budget pressures to individuals not wanting to be viewed as the person who slowed progress or questioned authority.  This concept has…

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Centralized, Decentralized, and Compartmentalized

Posted on February 22, 2015 by Jason McNeal

One way to describe the organization of advancement shops is the point at which they sit along the “centralized – decentralized” continuum.  “Centralized” shops are ones that provide advancement services to the institution they serve through one or several offices that report to one positional leader.  These shops are typically recognized as a “division of…

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Creating Your “To-Who” List

Posted on February 13, 2015 by Jason McNeal

As someone who is part of the advancement process for your institution, you are in the relationship-building business.  To be successful you must work effectively and efficiently with and through others.  At its core, the work is about people. And you probably employ a task-filled “to-do” list in an effort to organize yourself and your…

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Being Uncomfortable

Posted on February 3, 2015February 3, 2015 by Jason McNeal

“I’m not at all comfortable – and I absolutely think we should do it!” This was a Board member’s immediate response to the Chair’s question: “Are we comfortable with Dr. McNeal’s campaign plan recommendations?” I was giving a presentation with recommendations to this Board and leadership team to assist them with their campaign planning.  Without…

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5 Steps to Asking Better Questions

Posted on January 22, 2015February 3, 2015 by Jason McNeal

Effective questioning is a key skill of successful development officers.  In addition to being the most efficient way to learn about someone, asking beautiful questions and actively listening to the responses evidences an authentic interest in the other person and helps to build trust.  All of which leads to increased gifts. But while expert questioning…

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Answers or Questions

Posted on January 12, 2015 by Jason McNeal

It used to be that answers were power.  If you had the answers, you had the advantage.  You would get the best scholarships to the best universities.  You would get the best jobs.  And you would get promoted faster.  All because answers weren’t easily and readily available.  You had to work for them. Today is…

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Why Do Other Donors Give?

Posted on December 21, 2014December 19, 2014 by Jason McNeal

Ask a Board member, an Advisory Council member, or other engaged major donor why he gives to your institution.   Almost universally, you will hear how he believes in the mission of the institution.  Or, how the institution made an impact on his life or on the life of someone dear to him.  Or, how he…

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Where Is The Money?

Posted on December 11, 2014 by Jason McNeal

The most important component of what we call “prospect research” is not finding those individuals, families, foundations, and corporations with money.  It’s not even finding those individuals, families, foundations, and corporations with money and an interest in your mission and vision. In most instances, you already know who has the money.  Sure, there are modest-living…

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5 Things Successful Advancement Pros Don’t Do

Posted on December 3, 2014 by Jason McNeal

Over the years, I have worked with, provided counsel to, or simply observed thousands of advancement officers.  The good ones stand out, mostly because they behave in ways that less effective advancement officers don’t.  For instance, the best advancement officers ask more questions.  They listen more.  And they genuinely like learning about people more.  To…

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