Forget about your stand-by New Year resolutions. As humans, we seem incredibly poor at keeping them. And, in the instances where we do keep them, they don’t seem to make much of a difference. One year rolls into another and we find that we still want to get better at our work, we want to…
Author: Jason McNeal
I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.
How Much Klout Do You Have?
Have you stumbled upon Klout.com yet? It’s a quantitative value analysis of your online influence. Every facebook “like,” every tweet, every published blog, every status update, and photo comment adds to your value as an online influencer. A higher score means you have more influence with others in the virtual realm. Recently, I read an…
The Celebrity, The Artist, And The Development Professional
In our world today, there are many who chase after acknowledgment without a proficiency in any art form. Their goal is not to develop a craft, aptitude, or skill. They simply want to be famous. And, because a proficiency in an art is absent, others wonder aloud as to how these folk achieve any level…
Overcoming Your Hurdles
What are the hurdles you are facing in your work life today? What are the problems keeping you from reaching your Far Edge of Promise? Go ahead, list them. Not enough budget? Not the right people on the team? Not enough people on the team? Too much bureaucracy? A micro-managing boss? Support staff that doesn’t…
Developing A Social Media ‘Point Of View’
Every institution that my firm, Gonser Gerber, works with has the same question when it comes to social media: How can facebook, Twitter, Google+, and other social media help us raise more money? Truth is, we are spending more time with our social networks – keeping content fresh, moderating discussions, etc. – and the energy…
Getting What You Want By Giving What They Want
So our good friends at The National Marriage Project at the University of Virginia have released the findings from their latest national survey of marital happiness. They surveyed 1,400 married couples and found that the level of generosity – or the amount of give and take that goes on in the relationship – is a…
What Is Important To Your Donors?
There is a story of an art collector who had amassed a sizeable and valuable collection of art masterpieces – paintings, sculptures, and other art pieces. He had grown up without the privilege of formal education beyond high school and had worked to establish and build a successful business. By the time he was 55…
Giving Thanks and “Black-Eye Friday”
Thanksgiving is a wonderful holiday in theory. A day in which we pause collectively to reflect, commune, and return thanks for all the many blessings each of can count. For most people in North America, of course, we have much for which to be thankful. So, in theory, it’s an important holiday. Of course,…
Alleviating “Ask Fright”
We’ve all heard of stage fright – that fear that grips a performer when the lights come on and the audience is watching intently. A favorite method of alleviating stage fright is to take the focus off of yourself as the performer. Instead, acting coaches will encourage the performer to focus on the audience. “Imagine…
The Impact of Serial Tasking on Donor Engagement
Our pressurized, over-scheduled lives seem to demand efficiency in completing multiple items on our to-do list simultaneously. Whether it is sending an email, checking a website, and talking on the phone, it isn’t unusual to find that we are doing all of these tasks (and more) simultaneously. Most of us have convinced ourselves that multi-tasking…