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Author: Jason McNeal

I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.

Becoming More Human

Posted on March 18, 2024March 16, 2024 by Jason McNeal

Like you, I sometimes wonder how A.I., and other technologies generally will impact our world, work, relationships, and lives in 25 or 50 years from now.  What will the future be like? I don’t have a crystal ball.  I’m no technology futurist like Ray Kurzweil. But I do wonder if a big, important part of…

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Work Prioritization

Posted on March 15, 2024March 13, 2024 by Jason McNeal

The challenge of personal work prioritization hinges on 3 basic questions: Should I do this or not?  In other words, will investing myself, my time, and my resources into this activity likely lead to the outcome I desire? When should I do this?  If the answer to the first question is “yes, it’s worth my…

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Loving The Idea

Posted on March 13, 2024March 13, 2024 by Jason McNeal

Loving the idea we are implementing is important. Without our enthusiasm, the donor may not stretch his giving nearly as much. Without our energy, phonathon callers won’t be nearly as productive. Without our creative initiative, the special event won’t be nearly as captivating. But we should love our ideas only up to a point.  And…

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What Are You Doing?

Posted on March 11, 2024March 10, 2024 by Jason McNeal

Humans have a habit of doing what is easier.  Doing what we like.  Doing what we enjoy.  Doing what is pleasurable or what we want in the moment. Not necessarily doing what is in our best interests. For instance, it’s in our best interests to exercise regularly and eat healthily.  That helps us stay strong…

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The Nineteen Hundreds

Posted on March 8, 2024March 3, 2024 by Jason McNeal

As teenager coming of age in the late 1980s, my music of choice was the burgeoning rap sound coming out of New York and later, California.  The soundtrack to those formative years of my life were filled with Big Daddy Kane, Eric B. & Rakim, MC Lyte, EPMD, L.L. Cool J, Run-DMC, Special Ed, 3rd…

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What’s A Campaign For?

Posted on March 6, 2024March 2, 2024 by Jason McNeal

A major, multi-year fundraising campaign’s primary purpose is not to raise more money. It’s not even to build the building.  Or grow the endowment.  Or, add the new program or equipment. A campaign’s primary purpose is to strengthen the perception among all involved with our institution that charitable giving is a robust, healthy, and needed…

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A Leadership Choice

Posted on March 4, 2024March 2, 2024 by Jason McNeal

It’s easy to get consumed by the workplace drama of the moment. A teammate is upset because a colleague hasn’t yet responded to an email request. A supervisor is frustrated because expectations weren’t met during a meeting. A vice president is irritated because team members consistently arrive late for work. A common response in these…

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Charitable Giving Capacity

Posted on March 1, 2024 by Jason McNeal

It’s not equal to a donor’s lifetime total giving to your institution. It’s not equal to how much a donor has been giving more recently. It’s not equal to how much you may decide to invite a donor to give next. It’s not equal to how much a donor tells you they will give. It’s…

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*Free* Subscription Drive

Posted on February 28, 2024February 28, 2024 by Jason McNeal

2024 marks the 15th year of Jason’s Blog. I’m beyond grateful for the thousands of readers and subscribers who have been on this journey with me and appreciate the kind words, additional good thoughts, (as well as spelling and grammatical catches!) so many have shared with me over the years. This blog is for each…

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5 Advancement Beliefs In Need of Improvement

Posted on February 26, 2024February 24, 2024 by Jason McNeal

Belief #1:  “It’s all about relationships.” Improvement:  “It’s all about purposeful relationships.” Belief #2:  “You should listen far more than you speak.” Improvement:  “You should ask far more questions than you make statements.” Belief #3:  “Our donors have giving fatigue.” Improvement:  “Our donors are tired of giving for visionless purposes.” Belief #4:  “Our Board should…

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