If our goal is for more donors to increase their support for our cause, we have to start by asking how will we invite them to give.
If our goal is to have 100 people show up at our event, we have to start by asking how will we invite them to attend.
If our goal is to have a key member of our community serve on an advisory council, we have to start by asking how will we invite them to participate.
In many situations, we know what the call to action is (or should be).
Where we can struggle is the how. How can we invite people in the most creative, interesting, compelling, and attractive ways to respond to our calls to action.
The work isn’t to send out the invitation.
The work is to get more people to say, “yes.”
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