What do donors expect as a result of their giving?
To answer this question, advancement professionals typically respond with a duality. The first duality is the donor-focused aspect. This response is focused on what the donor expects for themselves in response to their giving. Responses like: gratitude, recognition, special invitations, small gifts, etc.
The second aspect of this duality is focused on a mission-focused response. This response concerns what the donor expects for others in response to their giving. Responses like: a more educated society, a healthier community, food for hungry people, etc.
If we want donors to donate again, we must address the first, “donor-focused” aspect of this duality.
However, motivating people to invest themselves, to become advocates, and to joyfully give more of their finances means we must address the second, “mission-focused” aspect of this duality.
