The personalized letter from the president that invites people to join the President’s Circle by giving at least $1,000 is not for everyone.
The purpose of any call to action is not to get everyone to respond.
It’s to understand the profile of the core audience, identify those who fit that profile, and how someone they respect invite them to respond using a variety of messages and vehicles.
Neither the vehicle nor the message is magic.
Focus far more on who is being invited and who is doing the inviting.
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