If we’re not going to meaningfully engage volunteer leaders in the process of inviting others to learn more and give, why do a campaign?
If we’re not going to identify the most strategically-important priorities donors can support, why do a campaign?
If we’re not going to align our major gifts prospect management work to first invite the best gifts from our more capable and engaged donors, why do a campaign?
If we’re not going to use a “quiet phase,” to build up momentum and fine-tune our goals and priorities, why do a campaign?
If we’re not going to use special events, such as a campaign public-launch, to educate more people about the importance of our mission and vision, why do a campaign?
Major, priorities-based, multi-year campaigns, should never simply be about raising more money. The best campaigns create more public awareness, engage more influential volunteers, enhance the brand of your institution, and broaden the sense of ownership of your mission’s impact.
Simply announcing, “we’re in a campaign!,” is never sufficient if we want our mission to robustly benefit from one.
If we’re not going to plan to leverage the added and full value of a campaign to advance our mission, why are we even doing one?
