It’s not to get people to show up, although that is part of it.
It’s not to get people to engage, although that is part of it.
It’s not even to get people to give, although that is part of it.
Our real role is to create the conditions so that more people want to do more of those things more often.
Our work is not about completing tasks.
It’s about coming up with more compelling strategies and implementing them with others.
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