Marketing colleagues talk regularly about breaking through the significant noise on social media, legacy channels, like direct mail, and even in face-to-face meetings.
How can we capture attention? How can we keep attention? How can we motivate helpful action in others?
Important to keep in mind, though, that some of the loudest, most disruptive noise may not be in the marketplace. It may be “inner noise” – the noise in our own heads.
How can we get focused? How can we stay focused? How can we motivate our own helpful action?
Breaking through our inner noise may be our most important marketing work.
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