Today, we may want more resources for our annual giving program.
On the other hand, tomorrow we may want to have more dollars raised from our annual giving program.
Today, we may want another gift officer to meet with more donors.
On the other hand, tomorrow we may want to have more discovery visits completed with prospective donors.
When we focus what we lack today, we set ourselves up to struggle to achieve tomorrow’s goals.
However, when we focus on our goals for tomorrow and then reverse engineer how we might achieve them, we give ourselves the opportunity to look beyond what we lack today.
It’s not that today’s wants (or even today’s needs) are not real or are exaggerated.
Instead, it’s that what our mind focuses on significantly determines our reality.
