Turns out, this statement is right.
“No one cares that your organization needs more money.”
“No one cares that your campaign is under goal.”
“No one cares that your development program is understaffed and overworked.”
But. . .
“A lot of people care about your mission.”
“A lot of people care about those you serve.”
“A lot of people care about your vision of the future in which the world is more educated, humane, healthy, caring, just, and verdant.”
Turns out, this statement is wrong.