A relatively new-to-advancement university president and I were recently discussing a strategy he might use to propose a significant gift to a donor.
After a few minutes of tossing around potential ways to frame the importance of the gift to the donor, the president stopped me and asked, “I just want to know. How long does it take before I can speak easily and gracefully about asking a donor for a multi-million dollar gift?”
He’s a fantastic president and willing to learn. But, in this case, his question tipped me off to the fact that he’s worried about the wrong thing.
It’s never about how smooth we are with the words we choose to invite the gift.
It’s about how authentically we mean the words we choose.
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