It’s not about benefits, access, trinkets, or tchotchkes. It’s not even about impact, reports, recognition, or gratitude.
It’s about the donor’s feelings.
Before deciding to implement any particular donor stewardship activity or initiative, simply ask yourself this question:
“If I were the donor on the receiving end of this experience, how would I feel about the institution I’m supporting?”
Yes, an N=1 assessment (especially when N=ourselves) is insufficient in judging the total effectiveness or usefulness of any donor stewardship activity or initiative.
But, it’s a helpful starting point.
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