I recently made an online gift to an institution and here is the automated email receipt and thank you message I received:
“Hello Jason:
Thank you for your gift. We appreciate your generosity and support of <<Institution Name>>. Your gift truly matters!”
Then there was the gift receipt information and a bit more about thanking me.
But there was no signer of the email so I’m not really certain who was thanking me.
I’m also not certain who thinks my “gift truly matters!”
And, I’m not really supporting <<Institution Name>>, I’m supporting the mission, the cause, the people the institution serves.
How much effort and thought, really, would it take to create a more compelling, more meaningful, more personalized, more mission-oriented automated email receipt for all online gifts?
The messages we send, send lots of messages.
