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I Need Better Data

Posted on March 27, 2023March 25, 2023 by Jason McNeal

“I need better data,” is the response we often hear (and sometimes give ourselves) when we are uncomfortable with a next step.

Consider:

  • “I need more data before I know how much to invite him to give. . .”
  • “I need better data before we can run an accurate list of donors who gave at least $1,000 last year. . . “
  • “I need more email addresses before it makes sense to develop and distribute an e-newsletter. . .”

In most cases, better, cleaner, or simply more data is not needed to take a next step.

Consider these responses:

  • “What if you asked him if he would be willing to make a gift, first, and then, see where that takes the conversation?”
  • “What if we run the list of $1,000+ donors from last year and review it together to see if we can spot any errors?”
  • “What if we develop the e-newsletter and, simultaneously, create a plan to capture more email address from our constituents?”

Chances are, our current data – while never perfect – is good enough to take a next step.

The real question is, will we do it?

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