One of the most important and yet most misunderstood responsibilities of a development officer is to write helpful prospect contact reports on a consistent basis. Most development folk understand that they should write contact reports, but only some recognize why they are so vital to effective fundraising, and even fewer grasp how to write them well. Unfortunately, from a professional development standpoint, there has been little attention paid to this important component of our work.
That’s a big reason why I partnered with Academic Impressions to pen, “Writing Meaningful Contact Reports: A Handbook for Fundraisers.” In this new book, you will find clear ideas about when to write contact reports, how to write them, and why they ultimately matter — to you and to strengthening your fundraising results.
The purpose of this book is to encourage you to look at contact reports in a fresh way and to give you and your team the specific tools and tips to make contact reports easier to write and more useful to the reader. Ask yourself these questions to see if you could benefit from this book:
- Do you wish the gift officers on your team wrote stronger contact reports more consistently?
- Does your prospect management process need to be more effective?
- Would it help your fundraising results if you had a better “system of contact reporting?”
- Do you wish you had better “institutional/historical knowledge” about many of your donors and prospects?
- Do you need to strengthen your system of performance metrics and gift officer evaluations?
If you answered “yes” to any of these questions, this new book will be helpful. Because, “Writing Meaningful Contact Reports” A Handbook for Fundraisers” is not just a book about making your contact reports better – it’s a book about helping you strengthen the culture of philanthropy at your institution and raising more money.
Give it a read and let me know what you think!