As a consultant, I’m regularly asked by clients and prospective clients a version of the question, “what would you suggest we do?”
And while a satisfying answer to that question might seem sufficient or even helpful at the time, it really is neither in the long-term. It’s really the wrong question. Instead, the better question to ask is, “why would you suggest we do anything?”
What you should do – the tactic in a particular situation – is secondary (at least) to why you should do anything. When you ask the question, “why?” you force yourself to focus less on your to-dos and more on your beliefs, less on your tactics and more on your approach.
So, in helping you answer your “why?” question, I would suggest that whatever tactics you employ should align and affirm with the following statements. Whatever you do should be because:
- You are mission-centered;
- You are donor-engaged, and;
- You are vision-focused.