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Showing Interest vs. Seeking Interest

Posted on April 24, 2012 by Jason McNeal

If you think your job is to get donors and prospects more interested in your institution, you’ve got it backwards.

You will close many more gifts by showing authentic interest in your prospects than you will by working to get them interested in your institution.

It’s our job to show interest, not seek it.  When we do that work well, the ROI (Return on Interest) will be strong.

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