Sometimes it seems donors tell us more than we want to know. But here are some important thoughts donors may not share with you.
#1 – You set up a visit as if you only want to see me. You are making a mistake by not involving my spouse.
#2 – My name is not “Friend.” Personalize a letter or email using my name.
#3 – Sending me an invitation to an event two weeks away makes you appear unorganized. Give me at least 4-6 weeks’ notice.
#4 – When you continue to send me direct response appeals after I have made my annual gift, you appear greedy and/or unorganized.
#5 – I’ll give a gift to your institution because I believe in the goodness of your institution. But, I’ll invest in your institution because I believe in you.
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