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Top 5 Thoughts Donors Won’t Share With You

Posted on September 22, 2011 by Jason McNeal

Sometimes it seems donors tell us more than we want to know.  But here are some important thoughts donors may not share with you.

#1 – You set up a visit as if you only want to see me.  You are making a mistake by not involving my spouse.

#2 – My name is not “Friend.”  Personalize a letter or email using my name.

#3 – Sending me an invitation to an event two weeks away makes you appear unorganized.  Give me at least 4-6 weeks’ notice.

#4 – When you continue to send me direct response appeals after I have made my annual gift, you appear greedy and/or unorganized.

#5 – I’ll give a gift to your institution because I believe in the goodness of your institution.  But, I’ll invest in your institution because I believe in you.

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