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Tag: the courtship of donors

The Courtship of Donors

Posted on October 7, 2009October 6, 2009 by Jason McNeal

In the second part of the Urban Legends of Fundraising, I talked about how asking for a major gift was similar to asking a girl to marry.  In both instances you have the best opportunity for an affirming response when: you don’t ask too soon in the relationship; you both know the ask is coming…

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