“The Ask.” Those two little words have more loaded meanings and feelings attached to them than perhaps any other phrase in development. Most volunteers don’t want to do it. And, sometimes, even seasoned development professionals will feel a bead of sweat trickle down the center of their backs when making “The Ask.” While I always…
Tag: the ask
The Courtship of Donors
In the second part of the Urban Legends of Fundraising, I talked about how asking for a major gift was similar to asking a girl to marry. In both instances you have the best opportunity for an affirming response when: you don’t ask too soon in the relationship; you both know the ask is coming…
The Urban Legends of Fundraising – Part II of III
Urban legend – An urban legend, urban myth, or urban tale is a form of modern folklore consisting of stories thought to be factual by those circulating them. (Wikipedia) In part II of our three-part series, I am focusing on the “It’s All About The Ask” Urban Legend. Specifically, this Urban Legend purports that fundraisers…