Browsing the archives for the Solicitation tag

The Ask is 12% of Success

Many development professionals and most volunteers believe solicitation to be the most important stage of the giving cycle. ¬†Webcasts, conferences, and books on ‘making the ask’ sell because people are convinced of the preeminence of the solicitation. The conventional wisdom is that there must be a special technique, a preferred tactic, or a eloquent turn […]


Solicitation Without Inspiration Equals Frustration

At a national conference for advancement leaders yesterday, I listened to a keynote presentation given by Patrick F. Bassett, president of the National Association of Independent Schools, regarding key trends and predictions for advancement. ¬†One statement he made struck a chord with me, “We are learning from surveys that major donors are reporting an increase […]