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Tag: Prospect Management

How Happy Are Your Donors?

Posted on September 14, 2010September 14, 2010 by Jason McNeal

In prospect management meetings all across the country this week, advancement teams have prioritized donor portfolios based on the two most important variables currently in use: Capacity (a wealth estimate of some sort), and; Interest (an estimate of how ‘close’ or ‘engaged’ the prospect is with the institution). No matter the terms used for these…

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