Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.” By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group. Each of these identified…
Tag: #majorgifts
The Believability Factor in Campaigns
What makes a campaign successful? “It depends,” is a well-established, go-to answer for consultants, but that doesn’t mean it is an altogether unhelpful response. From leadership, to donor engagement, to giving history at the institution, successful campaigns do, in fact, “depend,” on numerous important variables. One variable, though not often discussed, is exceptionally predictive of…
Causes vs. Symptoms
I’ve been running now for about 10 years (actually, I jog, but that sounds 1980ish). Over those years, I’ve only experienced two injuries that were painful enough to sideline me this activity that I’ve grown to love. One of those injuries occurred about 8 years ago. It was a sharp pain on the outer side…