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Tag: #majorgifts

The Incremental Invitation

Posted on January 16, 2023January 16, 2023 by Jason McNeal

One of the most helpful but underutilized strategies available to gift officers is the incremental invitation. An example: After making a gift of $2,500 in 2022, a donor who has been giving consistently for the last few years, is assigned to a gift officer’s portfolio.  Not knowing much about this donor – save the giving…

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Every Donor Is An Exception

Posted on January 8, 2018 by Jason McNeal

Over the last few years, I’ve taken to explaining the purpose of donor and prospect management as the “management of exceptions.”  By that phrase, I simply mean that all major donors and major donor prospects are “exceptions” to any conceivable universal rule one might use to engage them as a group.  Each of these identified…

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The Believability Factor in Campaigns

Posted on October 18, 2017 by Jason McNeal

What makes a campaign successful? “It depends,” is a well-established, go-to answer for consultants, but that doesn’t mean it is an altogether unhelpful response.  From leadership, to donor engagement, to giving history at the institution, successful campaigns do, in fact, “depend,” on numerous important variables. One variable, though not often discussed, is exceptionally predictive of…

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Causes vs. Symptoms

Posted on October 17, 2017 by Jason McNeal

I’ve been running now for about 10 years (actually, I jog, but that sounds 1980ish).  Over those years, I’ve only experienced two injuries that were painful enough to sideline me this activity that I’ve grown to love.  One of those injuries occurred about 8 years ago.  It was a sharp pain on the outer side…

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