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Tag: Gift Value Proposition

Increasing the Value Proposition for Your Donors

Posted on January 29, 2010January 28, 2010 by Jason McNeal

Here’s a simple little math formula: The higher the Gift Value Proposition, the more likely the donor is to make the gift. So, how do we make the Gift Value Proposition as high as possible?  You could reduce the ask amount.  If the top part of the equation holds constant, reducing the denominator (Ask Amount)…

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