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Tag: Gift Pyramid

The Gift Isosceles Trapezoid

Posted on December 9, 2009December 8, 2009 by Jason McNeal

The standard gift pyramid looks something like this: However, when development leaders sort through their database they often find their gift “pyramid” looking more like an “hourglass”: As this graphic suggests, many major gift pipelines are not as robust at the middle gift levels. Why is this the case? Two reasons: First, the annual fund…

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