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Tag: Gift Acknowledgement

What’s More Important: Donors or Their Gifts?

Posted on September 19, 2010September 19, 2010 by Jason McNeal

Does your institution care more about its donors or their gifts? Before you answer, let me ask the same question in a more practical, perhaps more helpful way. After you receive the gift, how long does it take, on average, for your institution to thank and extend a gift receipt to a donor? In the…

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