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Tag: fundraising relationships

The Problem with “Sacrificial Giving”

Posted on December 14, 2009December 14, 2009 by Jason McNeal

“We need more donors who are willing to give sacrificially!”  This was a statement recently made to me by the CEO of a national non-profit.  I paused for a moment to think about how I might best respond.  “What would more sacrificial gifts do for your organization?” I asked. He couldn’t provide a good answer….

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The Courtship of Donors

Posted on October 7, 2009October 6, 2009 by Jason McNeal

In the second part of the Urban Legends of Fundraising, I talked about how asking for a major gift was similar to asking a girl to marry.  In both instances you have the best opportunity for an affirming response when: you don’t ask too soon in the relationship; you both know the ask is coming…

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The Urban Legends of Fundraising – Part II of III

Posted on August 25, 2009August 30, 2009 by Jason McNeal

Urban legend – An urban legend, urban myth, or urban tale is a form of modern folklore consisting of stories thought to be factual by those circulating them. (Wikipedia) In part II of our three-part series, I am focusing on the “It’s All About The Ask” Urban Legend. Specifically, this Urban Legend purports that fundraisers…

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