You may complain regularly that your database is deficient, inaccurate, or misused (or all three!). And because of your database shortcomings, you may get frustrated that you cannot consistently use it to improve and enhance your donor identification, solicitation, and stewardship. Here, though, is a database stewardship and solicitation strategy that all institutions can use…
Tag: Donor Stewardship
When Donors Say Hello
“Hello??!!??” We’ve all heard that word – used in that way – before. You, perhaps, have used it yourself. You’re at a store and the teenage clerk doesn’t stop the personal call on her mobile phone long enough to scan your items on the belt. You may feel the urge to say, “uhh, Hello??!!??” As…